I am a big fan of Unbounce, and use it to test various messages for clients looking for sales leads. Here you’ll find an excellent graphic outlining best practices in making sure your digital ad translates into an actual sale via a well-optimized landing page.
Three Predictions on the Future of Nonprofits
The number of college graduates going to work in the nonprofit sector continues to rise, and will likely remain a preferred job sector for entry-level workers in 2011, according to a recent study by the New York Times. Nonprofits are also growing in terms of economic impact around the globe, adding more than 5 percent to the GDP of countries on average, which amounts to more than $1.4 trillion in total revenue and $2.6 trillion in assets in the U.S. alone.
Social Media tools Galore
Thanks to a new adventure as the New Media Director at Young Professionals in Foreign Policy (a global nonprofit with more than 5,000 members) and a new gig as a Digital Media Consultant for Brazen Careerist, Inc., I’ve been introduced to a number of new social media tools that I want to share with others.
Marketing for nonprofits with zero ad dollars
Having worked for a number of non-profits over the years, I’m no longer surprised when there is no budget for advertising. It’s a blessing when leadership understands the importance of branding, design and the value of outreach. But even when you have great leadership, there is still little room in a non-profit budget for advertising. [...]
