When consulting with a new nonprofit client on their online marketing efforts, I usually list a few very simple steps they can take that will go a long way toward improving their strategy. Here’s some guidance I recently gave to a major university undergoing a website and online marketing overhaul: 1. Apply for a Google [...]
Wikipedia: the next social networking tool for advocacy groups?
I had an interesting conversation with two representatives from Wikimedia today to discuss how to improve content quality and rigor within the public policy sections of Wikipedia. Recently, a UBC professor decided to have his students write Wikipedia articles instead of doing a term paper. If their articles met the high standards of the Wiki editor community and were promoted to “Good” or “Featured” content, the students received an ‘A’.
-
10 Health Mistakes You’re Making Right Now Because You Think You’re Too Busy
-
How Brands Can Use Facebook Interest Lists
-
A Simple New Way for Busy Career Women to Step Up their Wardrobe
