Thanks to a new adventure as the New Media Director at Young Professionals in Foreign Policy (a global nonprofit with more than 5,000 members) and a new gig as a Digital Media Consultant for Brazen Careerist, Inc., I’ve been introduced to a number of new social media tools that I want to share with others.
Marketing for nonprofits with zero ad dollars
Having worked for a number of non-profits over the years, I’m no longer surprised when there is no budget for advertising. It’s a blessing when leadership understands the importance of branding, design and the value of outreach. But even when you have great leadership, there is still little room in a non-profit budget for advertising. [...]
Wikipedia: the next social networking tool for advocacy groups?
I had an interesting conversation with two representatives from Wikimedia today to discuss how to improve content quality and rigor within the public policy sections of Wikipedia. Recently, a UBC professor decided to have his students write Wikipedia articles instead of doing a term paper. If their articles met the high standards of the Wiki editor community and were promoted to “Good” or “Featured” content, the students received an ‘A’.
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