Company: Brazen Careerist, Inc.
Deadline: March 21, 2011
Summary
Brazen Careerist, an online professional career network that offers real-time tools and events to connect job-seekers and employers, is seeking a modern logo design and basic professional branding deliverables as we seek to grow and expand our company.
Proposal Guidelines and Requirements
- This is an open and competitive process.
- Proposals received after 12:00pm/noon ET, Monday, March 21, 2011, will not be considered and will be returned unopened.
- If you wish to submit alternate solutions, please do so.
- The price you quote should be inclusive. If your price excludes certain fees or charges, you must provide a detailed list of excluded fees with a complete explanation of the nature of those fees.
- Sub-contracting is not permissible.
- Provisions of this RFP and the contents of the successful responses are considered available for inclusion in final contractual obligations.
Contract Terms
An authorized agent of Brazen Careerist will negotiate contract terms upon selection. All contracts are subject to review by legal counsel, and a project will be awarded upon signing of an agreement or contract, which outlines terms, scope, budget and other necessary items.
Purpose, Description and Objectives
Brazen Careerist currently has a logo and identity package that is somewhat outdated in appearance, and inconsistently used on our web platforms. We plan to completely redesign our website and blog in the coming year, and thus an opportunity exists to re-engineer the look of the organization to better reflect the mission and image of the company. Most importantly, we’d like to de-emphasize “Careerist” in our name, and emphasize “Brazen.” Upon completion of the logo design and identity documentation, Brazen Careerist’s marketing team will assume full responsibility for additional usage of the logo and branding. All graphics will become the sole property of Brazen Careerist.
Timeline
Logo designer will make every attempt to deliver the agreed upon products no later than 2 months of the award date. Brazen Careerist will make every effort to offer timely advice and revisions to concepts presented in order to meet this target deadline.
Budget
Project budgets should not exceed $1,000 USD; cost will be an important evaluation criterion. Proposals may offer a fixed rate or hourly rate, as long as charges are clearly explained and estimated cost will not exceed the project budget.
Background of Organization
Brazen Careerist (www.BrazenCareerist.com) helps people meet other professionals for career advancement. Brazen Careerist offers real-time tools and online events for people to create and expand their professional network on their own time, and from where they’re most comfortable. Thousands of people use Brazen Careerist to build their network every day. Whether looking for a new job, new leads, freelance work, or a new business partner, Brazen Careerist introduces people to the professionals who can help advance their career. BrazenCareerist.com is privately held and has offices in Madison, WI and Washington, DC.
Scope & Deliverable Guidelines
Initial Logo Concepts Should Include Logo Designs that:
- have a web-2.0 feel
- have a Logo Mark in addition to Word Mark
- include at least one option maintaining our current colors (blue + green), but we are open to other color combinations
- represent the young, dynamic image of our network
- feel clean, crisp and modern
- emphasize “Brazen” over the word “Careerist”
Final logo files must be delivered in Illustrator EPS format with the following variations:
- Standard Logo for use on White/Light Backgrounds (all backgrounds should be set to transparent)
- Standard Logo for use on Dark Backgrounds (i.e. white outline around text or design elements)
- Horizontal and vertical variations (if necessary for the design)
- Grayscale version
- Simple Logo Mark and Simple Word Mark files for use as icons and buttons
A 1-2 page branding document should be delivered which clearly identifies:
- Font(s) used in the creation of the logo design, which should not have any licensing restrictions on commercial use
- All colors used in the logo design including the equivalent:
- Web hex color, RGB color, CMYK color and PMS Pantone Swatch
- Any image files or accompanying graphics recommended to be used in conjunction with the logo
- Brief guidelines on proper logo usage
Qualifications
Please include a short biography or biographies of key designers with your proposal. All proposals must include a portfolio of at least 5 recently designed logos.
Evaluation Criteria
- Budget
- Portfolio review
- Qualifications / recommendations
Point of Contact
Any questions or comments as well as complete proposals should be directed by email to :
Whitney Parker
Digital Marketing Consultant, Brazen Careerist
whitney@brazencareerist.com
No phone calls, please.
Do not send hard copies of any portfolios. They will not be returned.
