With more than 10 years of experience as a full-spectrum digital strategist — a web designer, online outreach and marketing professional — I have focused my career on helping nonprofits, businesses, individuals and start-ups achieve greater recognition for their causes and products both online and offline.
I am the go-to person to make ideas happen on any team: whether its a launch event for a premier think tank, or building, marketing and teaching online learning programs, I lead teams that market and execute events with style. I’ve been called a “game-changer” and a “linchpin” for my ability to fill a variety of roles on small teams.
Currently, I’m leading digital marketing for GT Bicycles, where I work with a world-class shared services team that includes Cannondale and Schwinn brands as well as e-commerce and web development. My goal is to create a best-in-class digital marketing infrastructure for the company (while also learning to mountain bike an improve my road biking skills!).
Previously, I led the user experience, design, and professional development efforts as a marketing VP at Brazen Careerist, a start-up company based in Washington, DC, that believes everyone deserves a job they love. Brazen offers real-time tools and online events for people to create and expand their professional network and learn new skills.
As a professional consultant, I also work with additional clients to provide webdesign, digital marketing, and social media strategy services.
I volunteered for two years as Director of Social Media for the global nonprofit group Young Professionals in Foreign Policy, a 10,000-member organization run nearly exclusively by volunteers.
Specialties
+ Boutique webdesign and development with WordPress
+ Digital advertising, social media marketing
+ E-commerce set up and marketing (Magento, WooCommerce)
+ A/B testing for ads and landing pages
+ Landing page optimization
+ Implementation, analysis and optimization of social media campaigns
+ Graphic design for web
+ Social media strategy coaching for all types of businesses
+ Online event production and management
